Second year played host to something known as the specialist project, an assignment where one must research a specific area of interest and create an outcome based on the research. However this year an extra category was bought forward, working to a customer's brief, and this brief was supplied by Red or Dead house of fashion ( http://www.redordead.com/ ). The brief was to create a bump style advert animation that could be used on one of their in-store TVs, our category was the shoes and it was to be based around the Grimm's' fairytale "The shoes that danced themselves to pieces" ( http://www.pitt.edu/~dash/grimm133.html ). Now for those who don't know of this fairytale, its more recently been revamped as the 12 dancing princesses and the story varies a fair bit from the original Grimm's version, but it's similar enough.
After researching the branding by looking at the products, website and target audience, I had to try and split the story down into key, manageable chunks and relate this to the story. Once this was decided I broke down the essence of the look that was wanted, which I eventually went with the cut-out style and to assert the fairytale aspect I did this as a story book.
The animation pushed my limited knowledge of Nuke at the time and most of the project was pieced together in comp. It was also a challenge of acquiring assets such as the shoes footage and an array of images. One of the things I found most difficult with this animation was the switching of the footage of the dancing legs at the end to a stationary picture which would fold down to close the book. It took a lot of patience and timing down to a matter of frames.
I was fairly proud of it when I had finished, although I knew it had been slightly rushed towards the end and so things such as stabilising the footage and extra details I had planned weren't completed.
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